Neuromarketing is a desktop application for analyzing the attention of a person watching specialized video material. For this purpose, an Emotiv EPOC Neuroheadset device is used by monitoring the EEG of the spectrum in the low frequency range 10Hz 3.5Hz – 30Hz12Hz.
The application is designed to systematize data and results of research. It runs from flash drive memory and does not require additional software installed on the client machine.
The project was developed through the Microsoft Visual Studio © environment as a desktop application using .NET technology – Windows Forms. The user part is in the form of a dialog / wizard / application, working in several successive steps.
The graphical user interface of the application is in Bulgarian.